First Connect Digital

ABM: Account Based Marketing

84% OF MARKETERS BELIEVE THAT ABM PROVIDES SIGNIFICANT BENEFITS FOR RETAINING AND EXPANDING CURRENT CLIENT RELATIONSHIPS.

An account based marketing and sales approach means focusing on growing your current customer accounts and engaging with decision makers at specific target accounts. To be successful, account based marketing approaches require not just content marketing but customized marketing, not just demographic data but intent data, and not just commitment from your marketing team but participation from the sales team.

These key points demonstrate why to adopt our account based marketing strategy:

Personalized communications:

Personalized marketing strategies are proven to engage prospects.
Sales & Technology Stacks:

As the modern buyer’s become more sophisticated and educated we have developed sales & technology stacks so they can engage with right brand.
Increase return on investment:

Similar to any other sales and marketing approach, ABM requires analysis and optimization.

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ABM: Account Based Marketing

ABM: Account Based Marketing

These key points demonstrate why to adopt our account based marketing strategy:

Personalized communications:

Sales & Technology Stacks:

Increase return on investment:

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